BACKGROUND
Drums Food International is an up-and-coming, new age FMCG company dedicated to delivering quality products. With our brand Epigamia, we are focused on contemporizing traditional dairy. Our first product, Epigamia Greek Yogurt, launched in June 2015, was India’s first premium all-natural Greek yogurt. It encourages a healthy lifestyle without sacrificing delicious taste, adopting a ‘no compromise’ attitude. Our latest additions to the product portfolio are the Epigamia Artisanal Curd, Epigamia Artisanal Mishti Doi, and Epigamia Greek Yogurt Smoothies. These products are lactose-free and one of their kind in the market. Within 4 years of launch, Epigamia is present in 8000+ touch points across 20 cities pan-India, in major retail chains and outlets, online e- commerce platforms, and other alternate channels.
Drums Food International is an up-and-coming, new age FMCG company dedicated to delivering quality products. With our brand Epigamia, we are focused on contemporizing traditional dairy. Our first product, Epigamia Greek Yogurt, launched in June 2015, was India’s first premium all-natural Greek yogurt. It encourages a healthy lifestyle without sacrificing delicious taste, adopting a ‘no compromise’ attitude. Our latest additions to the product portfolio are the Epigamia Artisanal Curd, Epigamia Artisanal Mishti Doi, and Epigamia Greek Yogurt Smoothies. These products are lactose-free and one of their kind in the market. Within 4 years of launch, Epigamia is present in 8000+ touch points across 20 cities pan-India, in major retail chains and outlets, online e- commerce platforms, and other alternate channels.
THE TASK
To create eye-catching graphics for Epigamia's digital marketing campaigns which will generate more page-views and more ad clicks on the digital platform.
To create eye-catching graphics for Epigamia's digital marketing campaigns which will generate more page-views and more ad clicks on the digital platform.
THE SOLUTION
We grabbed the attention of consumers through the variety of engaging thematic yet informative creatives with the use of bright colors and interesting typography.
We grabbed the attention of consumers through the variety of engaging thematic yet informative creatives with the use of bright colors and interesting typography.
THE RESULT
Our efforts helped generate brand awareness and increased product sales.
Our efforts helped generate brand awareness and increased product sales.
