Logo Design for an innovative tool - ImagineIT
CLIENT: PID FLOORS
BACKGROUND
ImagineIT is an innovative online tool, that allows customers to visualise different styles of flooring by simply uploading an image.
THE CHALLENGE
To create an identity, that explains the core function of the online tool
THE SOLUTION
We wanted to create an identity that would trigger the user to take an action. We used the popular icons for Images and merged it with the upward facing arrow to promote the action of uploading. We modified this icon to accommodate the open counter of the letter ‘G’. Being in the centre of the word ‘Imagine’ the icon enjoys visual prominence and brings balance to the logo unit.
