BACKGROUND
1993, an immigrant family purchased and began to operate a small hotel in upstate New York, and thus, SSN Hotels was born. With perseverance and dedication, SSN Hotels has come to oversee over 30 select service hotels with several additional properties in the development pipeline. Since then, SSN Hotels has continued to steadily expand its portfolio while maintaining the hands-on approach of a small business. Looking forward to become the largest and highest valued hotel advisory, development, and investment group in the Northeastern region while still providing the highest quality of service to guests and clients.
CHALLENGE
Website overhaul to elevate brand image and easy navigation.
SOLUTION
We developed a sleek website that elegantly showcased SSN Hotels' heritage and legacy, blending the original brand story with modern and nostalgic elements. The design featured a clean, crisp wireframe, uplifted by a sophisticated color palette of navy blue and gray, which reinforced a corporate, professional image. The combination of 'Work Sans' and 'Open Sans' fonts made a strong statement of an established brand. Our user-centric design approach prioritized a mobile-first, responsive layout for seamless browsing across all devices. A simplified user experience was achieved with an easy-to-find search bar on the portfolio page, while prominent call-to-action (CTA) buttons effectively guided users to explore the portfolio, inquire about development opportunities, and navigate the website effortlessly. This approach ensured the website communicated SSN Hotels' rich history while projecting a modern and professional front, poised for future growth.
