The-Amazing-India | Brand Identity and Website
The-Amazing-India is a travel consultancy started by Kajal Tiers, who is born and raised in India, and now settled in France. The creative challenge that I faced was to express the Indian culture, tradition, art and nature. Lotus was chosen as a brand symbol because it represents divine beauty, purity, and prosperity. The name has a dash (-) as per the registered name. I creatively used Indian motif as the dash (-) which gives elegance to the design language of the brand. Selection of typefaces is rustic yet elegant and the colors have an Indian vibe. The client was satisfied with the outcome as it pleased the French audience. Logo and website are in the both languages, English and French as the target audience is mainly french.
The-Amazing-India is a travel consultancy started by Kajal Tiers, who is born and raised in India, and now settled in France. The creative challenge that I faced was to express the Indian culture, tradition, art and nature. Lotus was chosen as a brand symbol because it represents divine beauty, purity, and prosperity. The name has a dash (-) as per the registered name. I creatively used Indian motif as the dash (-) which gives elegance to the design language of the brand. Selection of typefaces is rustic yet elegant and the colors have an Indian vibe. The client was satisfied with the outcome as it pleased the French audience. Logo and website are in the both languages, English and French as the target audience is mainly french.
